The West and Central Africa region has consistently been the fastest-growing in Africa in the past few years. Mobile subscriptions in West & Central Africa are predicted to increase another 68% over the next 5 years to reach in excess of 310m. Over this period, the strongest subscriber growth is expected in the telecom markets of DRC, Benin, Cote d’Ivoire and Togo. Competition for these new customers is fierce though, as operators compete with new entrants in a more crowded environment.
Unlike East Africa, where competition has been fought mainly on price, West & Central African operators in the region’s more developed markets have harnessed improved connectivity as a way of increasing customers. They have invested in their networks to offer value added services such as mobile money transfer, which are regarded as a customer retention tool and way to increase rural coverage. Data services, in particular mobile broadband is now offered in 7 of the region’s 24 markets.
Despite these clear developments, it’s still early days in the provision of these new services in West & Central Africa, and the companies which will succeed in seizing the best opportunities will have to move fast and be innovative.
This June, 700+ telcos from across the region will meet at West & Central Africa Com conference and exhibition to discuss how to seize these opportunities. Find out more at www.comworldseries.com/wcafrica